With Lagom, we’ve always tried to eschew heavy advertising, and when advertising is present in the magazine, it’s always relevant in terms of its content, tone, and space. We’re extremely proud of our partners and we’ll only ever advertise a service or product that we genuinely love.

However, the reality of running a magazine, independent or mainstream, is that advertising is the only real way to make money. And by making money, we don’t mean excessive profit — we mean making this little publishing venture a sustainable business. So what do you do if you don’t want to take on huge amounts of advertising?

Today we’re announcing the Lagom patronage subscription: a way of showing your support for the publication that will help us continue to run the magazine in an honest, meaningful way. It’s open to anyone, but aimed at small studios looking to provide inspiration for their teams and get a little exposure in the process.

A patronage subscription costs £60 per issue. As a patron, you’ll receive:

• Your name (or your business’ name) printed in the next issue of the magazine
• 3 copies for your colleagues / workspace / friends
• Free shipping worldwide
• Flexible options: pay now and then we’ll only charge you subsequently when new issues get released (of course, you can cancel at any time)

If that sounds like something you’d like to get behind, please head over (or send your boss over) to our subscriptions store and choose the Patronage option.