Welcome to Lagom

July 07, 2014

Hello! Welcome to Lagom. We’re a brand new lifestyle magazine and we’re currently working on our debut issue, due for worldwide publication in August. 

We celebrate innovation and creativity, showcasing the people and businesses carving out a niche for themselves, and achieving a balance between work and play. Lagom is a Swedish word that represents the philosophy of having just the right amount of something — not too little, not too much. As there’s no direct English translation, we borrowed the word from the Swedes as it perfectly encapsulates our ethos here at the magazine.

We hope you’ll come along on this little ride with us. Expect more details about our debut issue very soon!

~ Elliot & Sam

(Photo by Tom Joy, from a shoot for Lagom #1.