Powered by the wind and aided by the latest information technology, New Dawn Traders take cargo shipping back to its roots. For issue four, we spoke to founder Alexandra Geldenhuys about staying true to your ethos, and going against the grain. 

“I find that people who share the same values are much more open and happy to share knowledge and support. It’s possible to have a way of thinking about business that’s focused on working with others as allies rather than working against the competition. Like most people, I was born into that frame of mind, and I find that I’m still having to peel away my own fears and doubts. But it doesn’t have to be that way; it’s completely our own choice.”

~ Alexandra Geldenhuys

Read about New Dawn Traders in Lagom #4, or find out what else is in our latest issue.