The Hoxton Amsterdam
November 27, 2015
We featured The Hoxton Hotel in London’s Shoreditch district in our second issue, speaking with the hotel’s CEO Sharan Pasricha. We were impressed with the hotel’s enthusiasm for design and its goal of involving local artists and designers to create its unique aesthetic.
Among the things we spoke to Sharan about were the hotel’s ambitions to expand. We’re excited to learn that those ambitions are now being realised with the opening of The Hoxton, Amsterdam. Situated on the Herengracht Canal, the hotel — made up of five canal houses consisting of 111 rooms across five floors — is the first in The Hoxton series to open outside London. But it’s not just another copy of either of its London hotels (The Hoxton, Shoreditch and The Hoxton, Holborn). “We like every one of our hotels to be different – aesthetically and stylistically,” Sharan told us, “We want each of them to have their own style from a photography perspective, from a graphic design perspective, and from an interior design perspective, too.”
Ever mindful of putting clever, thoughtful design at the forefront, The Hoxton have made no exception with the Amsterdam hotel. Believing that hotels should be sympathetic to their surroundings and local community, rooms were designed by local interior design duo Nicemakers, who have taken inspiration from the building’s history and local neighbourhood; original ceilings in the building have been restored to their former glory, and ceiling beams are a feature in attic rooms. The en-suite rooms include Pen & Ink amenities, which were created by the people behind The Hoxton in collaboration with alchemist Liza Witte and illustrator Hedof.
Can we expect to see more Hoxton Hotels popping up in other cities around the globe? It’s most likely, although that still might take a little time, as Sharan explains. “We’re never going to build 50 of our hotels, purely because we haven’t got a brand manual. Fortunately or unfortunately, I like to go into detail and get involved with things like the light fittings, the coloured fabrics, and the flooring, which doesn’t allow you to bash out hotels as quickly as some of the other brands.”
(Photos courtesy of The Hoxton.)